Leveraging its developmental resource advantages, Xiaoya Group is vigorously pursuing a “Three Verticals and Three Horizontals” development strategy—centered on business process reengineering, talent aggregation, and capital operations—while aggressively advancing industrial transformation, park upgrading, and internationalization. Driven by innovation, the company is revitalizing itself and unlocking new growth momentum, steadily enhancing its core competitiveness.
The “Chasing Waves” initiative for xiaoya has arrived in Tianshui, empowering retail outlets to unleash the full potential of new products.
Release time:
2026-06-08
To comprehensively enhance the professional expertise and service quality of frontline sales staff, the Xiaoya Training Team conducted on-site, customized training at the Yongsheng Xinya, Lantian, and Jindu stores in Tianshui, Gansu, focusing specifically on the Linhai series of washing machines. This hands-on approach has accelerated the market launch and strong performance of Xiaoya’s new washing machine models in the Northwest region.
To comprehensively enhance the professional expertise and service quality of frontline sales staff, the Xiaoya training team conducted on-site, customized training at the Yongsheng Xinya, Lantian, and Jindu stores in Tianshui, Gansu, focusing specifically on the Linhai series of washing machines. This hands-on approach has accelerated the market launch and strong performance of Xiaoya’s new washing machine models in the Northwest region.
(Tianshui Yongsheng Xinya Branch)
The training combines product demonstrations with simulated real-world scenarios, offering a comprehensive technical overview of the Linhai series oxygen‑cleaning and antibacterial drum washing machines, focusing on consumer‑driven needs such as healthy laundry care, fabric maintenance, and smart operation.
To address common challenges faced by frontline sales associates—such as the difficulty of promoting mid-to‑high‑end products and consumers’ limited awareness of new technologies—the training program organized multiple rounds of scenario‑based simulations. After completing the training, a sales associate from the Yongsheng Jindu store shared: “In the past, when introducing new products, I tended to simply list features without knowing how to highlight their value. This training has helped us better understand the connection between customer needs and product differentiators, making our sales approach much clearer.”
(Tianshui Yongsheng Jindu Store)
The “Surfing the Waves” program is a terminal‑empowerment initiative launched by Xiaoya across the national market, leveraging new‑product training for washing machines. To date, it has expanded to cities including Rizhao, Tangshan, Cangzhou, and Tianshui, comprehensively reaching frontline sales staff and store managers in key regional outlets. This effort has significantly deepened end‑user sales associates’ product knowledge and bolstered their confidence in driving sales, laying a solid foundation for the brand’s rapid market penetration in these regions.
(Tianshui Yongsheng Lantian Store)
Going forward, Xiaoya will continue to expand into key regions nationwide, further strengthening its end‑point empowerment system. Through more professional training and attentive services, we will accelerate the rollout of Xiaoya’s new products across retail outlets and sustain strong sales performance. By delivering tangible growth at the point of sale, we aim to honor the trust and support of every partner and consumer.
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