Founded in 1964
Smart Appliances / Smart Cold Chain / Automotive Equipment
More than 60 years of dedicated focus on the laundry industry.
Exports to 47 countries and regions
Xiaoya Holding Group
A well-known large state-owned enterprise in China
The manufacturer of Asia’s first front-loading washing machine
Well-known Trademark of China
Shandong Xiaoya Holding Group Co., Ltd. began manufacturing industrial washing machines in 1964 and entered the household laundry appliance sector in 1979. It is one of China’s six major washing machine production bases. In 1984, the company developed and launched Asia’s first drum-type washing machine, the “Xiaoya Saintgio,” which was awarded one of the first batch of China’s “Well-Known Trademarks” and “China Famous Brands.” Over more than four decades of reform and development, the company has established two core business pillars—appliance manufacturing and automotive component supply—comprising three major business segments: smart appliances, intelligent cold-chain solutions, and smart equipment. Xiaoya Holding Group boasts strong R&D capabilities, with a provincial-level enterprise technology center, a provincial engineering technology research center, nine national high-tech enterprises, one specialized, refined, distinctive, and innovative “Little Giant” enterprise, seven specialized, refined, distinctive, and innovative enterprises, seven science-and‑technology‑based SMEs, and three Jinan Gazelle Enterprises. The company has spearheaded or participated in drafting 29 standards across fields such as laundry technology, refrigeration technology, and high-end equipment, including six national standards and six industry standards. To date, it holds a total of 460 valid patents and copyrights, comprising 47 invention patents, 309 utility model patents, 65 design patents, and 44 software copyrights.
In recent years, Xiaoya Holding Group has leveraged its developmental advantages to vigorously pursue a “Three Verticals and Three Horizontals” growth strategy—centered on business process reengineering, talent aggregation, and capital operations—while aggressively advancing industrial transformation, park upgrading, and internationalization. Driven by innovation, the Group has revitalized itself and unlocked new momentum, steadily enhancing its core competitiveness.
Xiaoya’s smart appliance business segment focuses on deep, meticulous expertise in laundry technology. Leveraging its strengths in the R&D and production of a full range of front‑load washing machines from 2 to 200 kg, it has pioneered innovations—from standalone washers to comprehensive laundry solution suites—spanning the entire laundry value chain for residential, commercial, and industrial applications. Xiaoya’s compact washing machines hold a leading domestic market share, while its high‑capacity commercial models have ranked among China’s top ten for nine consecutive years; in particular, Xiaoya commands the largest market share in China’s nuclear power and healthcare sectors. In terms of exports to the U.S., Xiaoya ranks third in volume and first in average unit price for household front‑load washing machines. The company is a principal drafter of national standards for laundry machinery in China and also led the formulation of the industry’s 14th Five‑Year Plan. Furthermore, an IoT‑enabled washing machine co‑developed with a renowned Japanese laundry‑chain operator is set to usher in a new era of intelligent laundry.
Xiaoya’s smart cold-chain business segment leads the development of China’s high-end commercial display‑case industry by leveraging cutting-edge technologies such as fluorine‑free refrigeration, intelligent inverter control, laminar airflow curtains, and natural cold sources. The company has participated in the formulation of four national standards, including those for “refrigerated display cabinets,” and operates three laboratories that meet Chinese, European, and international standards. Its products achieve energy efficiency that exceeds European standards by 23%. Xiaoya’s premium commercial display cases rank among the top three in the Chinese market and are the only indigenous brand in the industry. These products are widely used across diverse sectors—including fresh‑food retail, cold‑chain logistics, smart cold storage, pharmaceutical refrigeration, unmanned vending, and high‑end kitchen refrigeration—and are exported to 47 countries and regions, with overseas sales accounting for 37% of total revenue.
Xiaoya’s intelligent equipment business segment is a nationally recognized “Little Giant” enterprise specializing in niche, specialized, and innovative fields, as well as a demonstration enterprise for the Shandong Province automotive and auto-parts industry cluster. In particular, Xiaoya’s automated wheel‑manufacturing equipment has repeatedly been awarded the title of Shandong Province’s first-of-its-kind high-end new product and has been designated a provincial single‑item champion. Its mold products have also won the Precision Mold Award from the China Mould Industry Association on multiple occasions. The company collaborates with top‑ten global wheel manufacturers and serves as a key supplier to renowned enterprises such as KION, Lingong, Kaiwo, and BYD. Its products have been exported to countries including Turkey, Brazil, Sri Lanka, and South Korea.
Development Strategy
Leveraging its developmental resource advantages, Xiaoya Group is vigorously pursuing a “Three Verticals and Three Horizontals” development strategy—centered on business process reengineering, talent aggregation, and capital operations—while aggressively advancing industrial transformation, park upgrading, and internationalization. Driven by innovation, the group is unlocking new vitality and cultivating fresh growth momentum, steadily enhancing its core competitiveness.
Development History
Corporate culture
Xiaoya Group has consistently upheld the corporate philosophy of “learning, pursuit, innovation, and transcendence,” leveraging its robust technological capabilities to achieve rapid growth.
Since its inception, the company has remained committed to serving the nation and giving back to society, continuously strengthening its corporate social responsibility.
While continuously advancing institutionalized and standardized management, Xiaoya Holding Group vigorously promotes an emotional management model that “respects, understands, inspires, cares for, and motivates employees,” and remains committed to the principle of “running the enterprise with the wholehearted support of its workforce.”
Qualifications and Honors
High-Tech Enterprise Certificate
Gazelle enterprise
National-level Specialized, Refined, Distinctive, and Innovative “Little Giant” Enterprise
Provincial Enterprise Technology Center
Branch office
Xiaoya Group has established its smart cold-chain solutions as the industry leader in China’s high-end commercial refrigeration display cabinet sector, while positioning its intelligent equipment as a key pillar supporting the multi-billion‑yuan automotive industry.
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Shandong Xiaoya Cold Chain Co., Ltd.
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Shandong Xiaoya Holding Group Small Appliance Co., Ltd.
Shandong Xiaoya Holding Group Laundry Machinery Co., Ltd.
Shandong Xiaoya New Energy Technology Co., Ltd.
Shandong Xiaoya Holding Group Smart Appliance Co., Ltd.
Shandong Xiaoya Intelligent Electrical Appliances Co., Ltd.
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Shandong Disaim Medical Technology Co., Ltd.
Address: No. 51, Gongye South Road, Jinan City, Shandong Province
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